Anatomy of a Kickstarter Campaign

Dave Kellett shares real numbers — and jaw-dropping revelations — from his recent crowdfunding experience

On a recent episode of ComicLab, Dave Kellett shared the real numbers from the Kickstarter campaign for his latest book, "Anatomy of Dinosaurs." Some of those analytics reinforce long-held truths — for example, Kickstarter continues to dominate in using internal mechanisms to maximize backers. However, there was one big surprise: Bluesky outperformed Twitter, Instagram, and Facebook in delivering pledges — by a jaw-dropping margin. After dropping the “Big Three” and focusing on Bluesky, Kellett reported a record-high Kickstarter total.