Five tips to improve your Substack home page

Your home page is the first thing new readers will see when they decide to check out your work on Substack. It’s the hub of all of your Substack activities, and it has some unique features you may be missing. Here are five ways you can optimize yours.

Hero Post

Like many platforms, Substack allows you to pin certain posts. These pinned posts stay at the top of your home page. One of those pinned posts should be what Substack refers to as a “hero post.” Your hero post should tell newcomers who you are and why you’re on Substack.