The Webcomics Handbook

The Webcomics Handbook

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The Webcomics Handbook
The Webcomics Handbook
Free market research

Free market research

There's no such thing as a "failed" Kickstarter

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Brad Guigar
Apr 23, 2024
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The Webcomics Handbook
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Steven Spielberg was rejected TWICE by the University of Southern California’s School of Cinematic Arts. Walt Disney's newspaper editor told him that he ‘lacked imagination and had no good ideas.’ A perceived failure often tends to be the gateway to a bigger success. That's why I think we spend too much time worrying about what happens if our Kickstarter fails.

close up photo of survey spreadsheet
Photo by Lukas on Pexels.com

Failure

As creators, we tend to take market success very personally. After all, our personal vision is ultimately accepted (or rejected) by our audience. As a result, we look at a Kickstarter as a thumbs-up/thumbs-down vote on the quality of our comic. After all, successful creators don't launch failed Kickstarters, right?

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