The Webcomics Handbook

The Webcomics Handbook

Replacing Mailchimp with Substack

Brad Guigar's avatar
Brad Guigar
Feb 05, 2025
∙ Paid
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Photo by Phil Goodwin on Unsplash

Last year on the ComicLab podcast, I talked about ways I was rethinking outreach for 2024. Substack was at the top of the list. In today's post, I'll revisit my thoughts — and update my progress.

I had long been reluctant to consider using Substack for my email newsletter. I had been with Mailchimp for ten years, and I was, for the most part, content. Moreover, I was underwhelmed by Substack when it first came onto the scene. Once Substack released its latest features, however, I was compelled to give the platform a second look. And that's all it took.

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