Two things every longform comic update needs
If you're trying to build an audience on the Web, you need both
If you're writing a longform comic, you know the challenge all too well. You're telling a continuous story, but many of your readers are coming in at the middle. Every day, someone is reading your comic for the first time, and that might mean they're discovering you on Page 12. If you're going to build an audience successfully, you need to include two things in every update.
What's an update?
Before we get to that, we have to define an update. That sounds like I'm stalling, but it's an incredibly important concept. Your update is the chunk of your story that you're choosing to share on any given day. Many cartoonists assume they should post a page when they update their comic — either on their website, their chosen comics platform, or social media. But that's a big mistake. Sometimes, your update should be half of your page. For example, most of my Evil Inc updates are one-half of the page that will appear in my eventual book. And sometimes, using two or more pages in an update is more advantageous. How do you decide? That's where the two concepts come in.
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