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Talk about your "Pride & Joy"

Feeling awkward about self-promotion? Use this simple trick

It's difficult for many of us to promote our creative efforts effectively because it feels like bragging. After all, how are we supposed to extoll the virtues of our work without sounding conceited? I have a strategy for you that works every time — and makes your outreach much less ham-handed. Instead of talking about your comic's greatness, talk about your "Pride & Joy" instead.

Let's face it. A social-media message like "Hey! My comics is the greatest, and you should read it right now!" is a little egotistical — and might even be abrasive to some folks. That's why I recommend phrasing your self-promotion in terms of either Pride or Joy.

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The Webcomics Handbook
The Webcomics Handbook Podcast
Veteran cartoonist Brad Guigar shares advice, tutorials, and tips for independent comic artists